Only one that auto-fixes
Surfer, Frase and SEMrush tell you what's broken. RankPilot pushes the fix to your CMS in one click — or runs it on a schedule.
Up to 70% cheaper
Free tier covers most solo founders. Growth (£39/mo) matches Frase's £36 but adds rank tracking, autopilot and backlink tools they don't offer.
White-hat only, money-back
No PBNs, no link spam, no shadow tactics. Cancel and get a refund inside 30 days if rankings don't move.
Feature matrix
Side-by-side: what's actually in each tool
| Feature | RankPilot AI SEO Autopilot | Surfer SEO | Frase | SEMrush |
|---|---|---|---|---|
| Starting price | £0 (free) | £70/mo | £36/mo | £108/mo |
| AI keyword research | ||||
| AI content optimisation | ||||
| AI technical SEO audit | ||||
| Auto-fix meta, alt text & schema | ||||
| Auto-fix Core Web Vitals | ||||
| Push fixes direct to CMS (WP / Webflow / Shopify) | ||||
| Daily rank tracking included | ||||
| Backlink builder & outreach drafts | ||||
| Competitor intelligence reports | ||||
| Local SEO + directory citations | ||||
| Multi-agent autopilot (set & forget) | ||||
| White-label / agency reselling | ||||
| Bring-your-own-key for Google / Ahrefs | ||||
| Money-back guarantee |
Full support Partial / add-on Not availablePricing as published Jun 2026. Competitor prices in GBP at typical exchange.
When each tool wins
We're not the answer for everyone — here's the honest take.
Pick RankPilot if…
- You want SEO that runs itself, not another dashboard to log into
- You're a solo founder, agency or local business on a tight budget
- You need fixes pushed to your CMS, not just a list of issues
- You want one tool covering keywords, content, technical, backlinks and local
Pick a competitor if…
- Surfer: You only write long-form content and want the deepest in-editor optimiser.
- Frase: You're a freelance writer doing SERP-based content briefs at volume.
- SEMrush: You're an enterprise team that needs every conceivable SEO data point and has £108+/mo budget per seat.