SEO glossary

    What is Click-Through Rate (CTR)?

    CTR is the percentage of people who click a result after seeing it.

    Why it matters

    Better titles and descriptions raise CTR without needing a higher ranking.

    Related terms

    Impressions

    Impressions are the number of times a page appears in search results, whether or…

    Google Search Console

    Google Search Console is Google's free tool showing how a site performs in Googl…

    Duplicate Content

    Duplicate content is substantially the same content appearing at more than one U…

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