SEO glossary

    What is Search Intent?

    Search intent is the goal behind a search — to learn, compare, buy or find a specific site.

    Why it matters

    Pages that match intent rank better and convert more visitors.

    Related terms

    Long-Tail Keyword

    A long-tail keyword is a longer, more specific search phrase with lower volume a…

    Backlink

    A backlink is a link from another website to yours.…

    Anchor Text

    Anchor text is the clickable words in a link.…

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