SEO glossary

    What is Topical Authority?

    Topical authority is how thoroughly a site covers a subject across many related pages.

    Why it matters

    Search engines favour sites that show depth on a topic.

    Related terms

    Content Hub

    A content hub is a main pillar page linked to a cluster of related detailed page…

    Alt Text

    Alt text is a written description of an image added to its HTML.…

    Programmatic SEO

    Programmatic SEO is creating many useful pages from structured data, each target…

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