SEO glossary

    What is E-E-A-T?

    E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — qualities Google's guidelines use to judge content quality.

    Why it matters

    Showing real authors, sources and credentials builds trust with both people and algorithms.

    Related terms

    Entity SEO

    Entity SEO is optimising content around clearly defined things — brands, people,…

    Core Web Vitals

    Core Web Vitals are Google's metrics for loading speed (LCP), responsiveness (IN…

    LCP (Largest Contentful Paint)

    LCP measures how long the largest visible element on a page takes to load.…

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