SEO glossary
What is Entity SEO?
Entity SEO is optimising content around clearly defined things — brands, people, places, products — rather than just keywords.
Why it matters
Search engines and AI tools understand the web as connected entities.
Related terms
Core Web Vitals
Core Web Vitals are Google's metrics for loading speed (LCP), responsiveness (IN…
LCP (Largest Contentful Paint)
LCP measures how long the largest visible element on a page takes to load.…
INP (Interaction to Next Paint)
INP measures how quickly a page responds to clicks, taps and key presses.…
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