SEO glossary

    What is Keyword Difficulty?

    Keyword difficulty is an estimate of how hard it is to rank on page one for a search term.

    Why it matters

    It helps smaller sites pick terms they can realistically win first.

    Related terms

    Search Intent

    Search intent is the goal behind a search — to learn, compare, buy or find a spe…

    Long-Tail Keyword

    A long-tail keyword is a longer, more specific search phrase with lower volume a…

    Backlink

    A backlink is a link from another website to yours.…

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