SEO glossary

    What is Organic Traffic?

    Organic traffic is visitors who arrive from unpaid search results.

    Why it matters

    It is the main outcome SEO aims to grow.

    Related terms

    Click-Through Rate (CTR)

    CTR is the percentage of people who click a result after seeing it.…

    Impressions

    Impressions are the number of times a page appears in search results, whether or…

    Google Search Console

    Google Search Console is Google's free tool showing how a site performs in Googl…

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