SEO glossary
What is Black-Hat SEO?
Black-hat SEO means trying to manipulate rankings with tactics that break search engine guidelines, such as link schemes or cloaking.
Why it matters
It risks manual penalties and losing all rankings.
Related terms
Manual Action
A manual action is a penalty applied by a Google reviewer when a site breaks spa…
AEO (Answer Engine Optimisation)
AEO is the practice of structuring content so AI assistants and answer boxes can…
GEO (Generative Engine Optimisation)
GEO is optimising a website so generative AI tools such as ChatGPT, Gemini and P…
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