SEO glossary
What is GEO (Generative Engine Optimisation)?
GEO is optimising a website so generative AI tools such as ChatGPT, Gemini and Perplexity mention and cite it in their responses.
Why it matters
AI tools recommend brands they can clearly understand and verify, so GEO protects future traffic.
Related terms
SEO (Search Engine Optimisation)
SEO is improving a website so it appears higher in unpaid search engine results …
SERP
A SERP (search engine results page) is the page a search engine shows after some…
Keyword Difficulty
Keyword difficulty is an estimate of how hard it is to rank on page one for a se…
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