SEO glossary
What is AEO (Answer Engine Optimisation)?
AEO is the practice of structuring content so AI assistants and answer boxes can quote it directly as the answer to a question.
Why it matters
More searches now end in an AI answer, so being the quoted source brings visibility even without a click.
Related terms
GEO (Generative Engine Optimisation)
GEO is optimising a website so generative AI tools such as ChatGPT, Gemini and P…
SEO (Search Engine Optimisation)
SEO is improving a website so it appears higher in unpaid search engine results …
SERP
A SERP (search engine results page) is the page a search engine shows after some…
Let Rank Pilot fix it for you
Free website analysis. Automated fixes from £29/mo.