SEO glossary

    What is Featured Snippet?

    A featured snippet is a highlighted answer box shown above the normal results.

    Why it matters

    Winning it puts your page at the very top of the SERP.

    Related terms

    E-E-A-T

    E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness …

    Entity SEO

    Entity SEO is optimising content around clearly defined things — brands, people,…

    Core Web Vitals

    Core Web Vitals are Google's metrics for loading speed (LCP), responsiveness (IN…

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