SEO glossary

    What is Indexing?

    Indexing is when a search engine stores a page in its database so it can appear in results.

    Why it matters

    A page that is not indexed cannot rank at all.

    Related terms

    Schema Markup

    Schema markup is structured code (usually JSON-LD) that describes a page's conte…

    JSON-LD

    JSON-LD is the format Google recommends for adding schema markup to a page insid…

    Rich Results

    Rich results are enhanced search listings showing extras such as stars, FAQs, pr…

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