SEO glossary

    What is Schema Markup?

    Schema markup is structured code (usually JSON-LD) that describes a page's content to search engines in a standard format.

    Why it matters

    It can unlock rich results and helps AI tools understand your content.

    Related terms

    JSON-LD

    JSON-LD is the format Google recommends for adding schema markup to a page insid…

    Rich Results

    Rich results are enhanced search listings showing extras such as stars, FAQs, pr…

    Featured Snippet

    A featured snippet is a highlighted answer box shown above the normal results.…

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