SEO glossary

    What is SERP?

    A SERP (search engine results page) is the page a search engine shows after someone enters a query.

    Why it matters

    Knowing what appears on the SERP shows what kind of page you need to rank.

    Related terms

    Keyword Difficulty

    Keyword difficulty is an estimate of how hard it is to rank on page one for a se…

    Search Intent

    Search intent is the goal behind a search — to learn, compare, buy or find a spe…

    Long-Tail Keyword

    A long-tail keyword is a longer, more specific search phrase with lower volume a…

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