SEO glossary

    What is SEO (Search Engine Optimisation)?

    SEO is improving a website so it appears higher in unpaid search engine results for relevant searches.

    Why it matters

    Organic search is a long-term source of visitors that does not stop when ad spend stops.

    Related terms

    SERP

    A SERP (search engine results page) is the page a search engine shows after some…

    Keyword Difficulty

    Keyword difficulty is an estimate of how hard it is to rank on page one for a se…

    Search Intent

    Search intent is the goal behind a search — to learn, compare, buy or find a spe…

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